Week 1
Our key term for week
one is DISTINCT, that
stands for:
Don't
Ignore
Setting
locations, time, etc.
Technical codes
Sound, editing, framing,
angles.
Iconography
What does it stand for?
Narrative
what happens? story/plot?
Characters
body language, expressions.
Thames and Tone
what does it make the
user feel?
Week 2
A Media-Brief is how you
as a client outline your media objectives, your target audience(s), budget and other
criteria are in this plan. Our brief is to design a version of the EN website
so it better appeals to young males and females between 15-17 years old based
on established layouts.
A Client is a person or organization using your
services. Our client is the east Norfolk sixth form college’s marketing team.
Audience engagement is an
emotional or interest your users gets from your content to achieve a desired
outcome.
Week 3
A secondary target audience
is simply the second most important consumer segment you'd like to target and
the Primary audiences are those who receive the communication directly.
Demographics are statistical
data relating to a population or a particular group.
brand identity is how that
business wants to be perceived by consumers.
Week 4
Typography is the style
and appearance of text, such as font, text size and layout.
Hex codes in the context
of HLSL and CSS scripting it relates to colour and usually in ether a 3 values
red, green, blue, or 4 values red, green, blue and alpha (transparently). these
codes are standard so it will be consistent on every program despite the
monitors display settings.
Page
layout is the arrangement of visual elements on a web page these are stranded
such as:
Three
Boxes is probably the simplest layout this features one main graphic area
followed by two smaller boxes underneath.
Five
Boxes The five boxes layout is simply an evolution of the three boxes
layout.
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