Our brief is to improve the EN website so
it better appeals to our audience of young males and females between 15-17 and there parents years old based on established
layouts.
To do this we will need to fix some of the problems within the current version is the website, such as all the negative space and the barrage of information that may confuse the user and it use more vibrant colors so it will engage better with our target audience.
To improve this I will fill up the entirety of the browser's screen with more engaging media (assets) for our target audience, for example having a a large bright slide show background shown in the background of the site of high quality images, this will change every 16 seconds so it not will stop the users will not get tried of the contend. the rest of the website is almost monochromatic so the text will have a large amount of contrast compered to the graphical media. the text will be mainly in a Arial and Helvetica that are both web safe fonts the text will change depending on where it is on the page.
To improve this I will fill up the entirety of the browser's screen with more engaging media (assets) for our target audience, for example having a a large bright slide show background shown in the background of the site of high quality images, this will change every 16 seconds so it not will stop the users will not get tried of the contend. the rest of the website is almost monochromatic so the text will have a large amount of contrast compered to the graphical media. the text will be mainly in a Arial and Helvetica that are both web safe fonts the text will change depending on where it is on the page.
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